Our believes

Users should forget the technology

Smart home products should be simple enough to engage the user and forget the technology

It is not a gadget

Current smart home solutions are often still complex gadgets and not truly smart. They fail to support the user and thereby don’t reach mass market potential

Focus on your strength

Refract focuses on smart home products with distributed intelligence that enable intuitive use of advanced technology

RAISE THE BAR FOR INTUITIVE PRODUCTS

Our mission

The products and technology that we all use should become more natural. We often struggle to make it fit in, but they should fit in flawlessly with our lives and adapt intuitively to our routines. Products that work together as you would expect, become better even by integrating together!

By creating products that generate experiences that do just that, we will raise the bar for more intuitive products and experiences. Inspire others to do the same. Ultimately enabling you to forget the complex technology.

Year Established

Products

Team Size

Clients

Smart home fabrikanten laten de gebruiker nog te veel met de techniek bezig zijn.

Steven van Dalen

designing the technology

lorum ipsum

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organizing the business

Experience

Smart home company

Smart Home Projects

years

Business experience

Designing the technology

Steven van Dalen

Smart home fabrikanten laten de gebruiker te veel met de techniek bezig zijn. Onder andere hierdoor zien consumenten smart home apparaten nog teveel als gadgets, in plaats van een waardevolle toevoeging in en rondom het huis.